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In the ever-evolving landscape of business, effective marketing is crucial for reaching and engaging with a target audience. Odoo, a comprehensive enterprise resource planning (ERP) solution, extends its capabilities into the realm of marketing with a dedicated module known as Odoo Marketing. This module encompasses a range of tools and features designed to streamline and enhance various aspects of the marketing process. Let’s explore the key components of Odoo Marketing and how they contribute to a robust marketing strategy.

• Social Marketing

In the digital age, social media has become a powerful tool for businesses to connect with their audience. Odoo Marketing recognizes this significance and integrates Social Marketing as a core component. This feature enables users to manage and schedule posts across multiple social media platforms directly from the Odoo interface. By centralizing social media activities, businesses can maintain a consistent brand presence and engage with their audience effectively. Integration with popular social networks ensures seamless communication and timely updates, fostering a dynamic online presence.

• Email Marketing

Email remains a cornerstone of digital communication, and Odoo Marketing understands its importance. The Email Marketing component within Odoo provides a comprehensive solution for creating, sending, and analyzing email campaigns. Users can design visually appealing emails, segment their audience for targeted communication, and track the performance of campaigns through detailed analytics. With features like personalized content and automated follow-ups, Odoo Email Marketing empowers businesses to build meaningful connections with their subscribers.

• SMS Marketing

In an era of mobile connectivity, SMS marketing emerges as a direct and effective communication channel. Odoo Marketing integrates SMS Marketing to enable businesses to send targeted messages to their audience’s mobile devices. Whether it’s promotional offers, event reminders, or important updates, SMS marketing provides a direct line to the audience. Odoo’s SMS Marketing component ensures that businesses can leverage the ubiquity of mobile phones to enhance their outreach strategies.

• Events

Events play a pivotal role in marketing, providing opportunities for businesses to showcase their products, connect with customers, and build brand awareness. Odoo Marketing includes an Events component that streamlines event management processes. Users can create, promote, and manage events seamlessly within the Odoo platform. From webinars to conferences, this feature covers the entire event lifecycle, including registration, ticketing, and post-event analysis.

• Marketing Automation

Efficiency is a key factor in modern marketing, and Odoo Marketing addresses this through its Marketing Automation component. This feature allows businesses to automate repetitive marketing tasks, saving time and resources. Users can set up workflows to trigger actions based on specific criteria, such as lead scoring, website interactions, or email engagement. Marketing Automation in Odoo ensures that businesses can nurture leads, personalize customer journeys, and optimize their overall marketing strategy.

• Surveys

Understanding customer preferences, opinions, and feedback is essential for refining marketing strategies. Odoo Marketing incorporates a Surveys component that enables businesses to create and distribute surveys effortlessly. Whether seeking customer satisfaction feedback, market research insights, or event evaluations, this feature provides a flexible and user-friendly survey creation interface. The collected data can be analyzed within Odoo to derive valuable insights for informed decision-making.

In conclusion, Odoo Marketing emerges as a comprehensive solution for businesses seeking to elevate their marketing efforts. By integrating essential components such as Social Marketing, Email Marketing, SMS Marketing, Events, Marketing Automation, and Surveys, Odoo empowers businesses to create cohesive and effective marketing campaigns. Whether engaging with audiences on social media, delivering targeted email campaigns, automating marketing workflows, or gathering valuable feedback, Odoo Marketing serves as a versatile tool for modern marketing strategies.

Odoo Social Marketing: Elevating Your Social Media Presence

In the dynamic landscape of digital marketing, maintaining a vibrant and unified presence across various social media platforms is paramount. Odoo Social Marketing emerges as a comprehensive solution, bringing together the management of multiple social media accounts onto a single, user-friendly dashboard. This module enables businesses to streamline social media activities, interact with followers, and manage content effortlessly.

• Unified Social Media Management

With Odoo Social Marketing, the days of juggling multiple applications for different social media accounts are over. The platform offers a centralized dashboard where users can view and manage every social media account from a single interface. This streamlined approach simplifies the process of leaving comments, interacting with posts, and engaging with followers without the hassle of navigating through disconnected applications.

• Plan, Monitor, and Analyze in One Place

The module allows businesses to plan, monitor, and analyze social media accounts seamlessly. Whether it’s finding new customers, keeping users engaged, or increasing brand awareness, Odoo Social Marketing provides a consolidated platform to strategize and execute social media campaigns. The ability to view and analyze all social media activities in one place enhances decision-making and promotes a cohesive social media strategy.

• Push Notifications: Timely Engagement Across the Web

Harnessing the power of push notifications, Odoo Social Marketing enables businesses to reach their audience promptly and effectively. Time-sensitive messages delivered through push notifications capture immediate attention, ensuring that users focus on the content. The concise and impactful nature of push notifications allows users to quickly absorb information, making it a valuable tool for delivering important updates, promotions, or announcements.

• Live Chat: Real-Time Interaction for Enhanced Engagement

Live Chat is a pivotal feature within Odoo Social Marketing, empowering businesses to turn visitors into leads and customers into satisfied users. Studies indicate that live chats can boost conversion rates by up to 40%, showcasing the effectiveness of real-time interaction. The platform allows businesses to initiate conversations proactively, providing users with an opportunity for immediate engagement. This real-time interaction is a crucial aspect of delivering positive customer support experiences.

In conclusion, Odoo Social Marketing stands as a robust solution for businesses aiming to elevate their social media presence. By offering unified social media management, streamlined planning and monitoring, impactful push notifications, and real-time live chat capabilities, Odoo empowers businesses to navigate the dynamic landscape of digital marketing with ease. Whether it’s connecting with followers, broadcasting important messages, or engaging in real-time conversations, Odoo Social Marketing is designed to enhance the overall social media experience for businesses and their audiences.

Features of Odoo Social Marketing

Unlock the full potential of your social media strategy with Odoo Social Marketing, offering a range of powerful features designed to streamline engagement, track performance, and drive lead generation.

1. Live Chat Requests: Real-Time Engagement

Engage seamlessly with website visitors through live chat. Whether it’s a single visitor or multiple users, your messages will be strategically timed to coincide with their next actions on tracked pages. This real-time interaction fosters immediate engagement and enhances the overall user experience.

1. Social Stream Feed: Centralized Social Media Monitoring

Consolidate your social media management with the Social Stream Feed feature. Add streams from various social media platforms, such as Facebook and Instagram, to your dashboard. Monitor accounts, interact with followers, and gain valuable insights into your social media activities—all from a centralized and user-friendly dashboard.

1. Lead/Opportunity Creation: Seamless Conversion from Social Interactions

Facilitate lead and opportunity creation directly from social posts or comments. Odoo Social Marketing empowers businesses to effortlessly convert social interactions into potential leads and opportunities, streamlining the process of nurturing prospects through the sales funnel.

1. Developer Accounts: Customized Integration

Integrate your own Developer Accounts seamlessly into the Social Marketing dashboard. Your credentials, available in the developer section of your professional social media account, ensure a personalized and secure connection, allowing for a tailored social media management experience.

1. Track Revenues from Links: Performance Analytics

Follow the journey of links from your social posts and gain instant insights into their impact. Odoo Social Marketing provides valuable data on the revenue generated and the number of leads attributed to specific links. This feature enables businesses to assess the effectiveness of their social media campaigns and optimize strategies accordingly.

1. Online Visitors: Real-Time Visitor List

Stay informed with an updated and accurate list of all website visitors. With a single click, businesses can reach out to online visitors, providing immediate support, answering queries, or guiding them through the customer journey. This feature enhances proactive engagement and customer satisfaction.

1. Account Owners: Transparency in Social Media Management

Quickly identify account owners and monitor their activities on the main Social Marketing dashboard. This transparency ensures accountability and facilitates efficient collaboration among team members managing social media accounts and streams.

In conclusion, Odoo Social Marketing’s array of features empowers businesses to take control of their digital presence. From real-time engagement and centralized social media monitoring to seamless lead creation and performance analytics, Odoo Social Marketing provides a comprehensive solution for businesses seeking to maximize the impact of their social media activities.

Odoo Email Marketing

Say goodbye to exorbitant email marketing costs and hello to a user-friendly, feature-packed solution with Odoo Email Marketing. Craft professional emails effortlessly, target the right audience, and schedule delivery at the optimal time—all within a comprehensive platform designed to enhance your email marketing endeavors.

1. Build Awesome Campaigns: Creative Freedom

Whether starting from scratch or choosing from a range of templates, Odoo Email Marketing empowers users to create compelling email campaigns without requiring extensive IT knowledge. Take control of email content and layout with intuitive software that allows for seamless customization. If design isn’t your forte, select from a variety of templates, adjust the layout, add your content and images, and your campaign is ready to go.

1. Segment Your Database: Targeted Precision

Maximize engagement by sending campaigns to targeted groups within your database. Optimize results by selecting leads, customers, or specific groups based on criteria such as country, date, or function. Ensure that your content reaches the right audience, enhancing the effectiveness of your email marketing strategy.

1. Works on Any Device: Responsive Design

Rest assured that your email newsletters will be optimally displayed on every screen, from tablets and mobile phones to laptops and desktop computers. Odoo Email Marketing ensures a dynamic and responsive design that automatically adapts to subscribers’ screens, providing comfortable readability on any device.

1. Improve Your Campaigns: In-Depth Analytics

Harness the power of accurate, real-time statistics to refine your email campaigns. Track metrics such as leads created, orders, revenue generated, open rate, bounce rate, and click-through rate. Gain insights into campaign performance, follow opportunities generated, and track expected revenues, allowing you to continually enhance your marketing strategy.

1. Advanced Features: Total Control

Take full control of every aspect of your mailing campaigns with Odoo Email Marketing’s advanced features. Track links by adding a tracking code within your campaigns, offering a comprehensive view of each link’s performance through the Odoo Link Tracker dashboard. Calculate your Return on Investment (ROI) by seamlessly integrating with Odoo CRM, allowing you to analyze conversion rates, expected revenue, and generated revenue for each campaign.

In conclusion, Odoo Email Marketing provides a user-friendly yet powerful platform for businesses to create, target, and analyze email campaigns. With creative freedom, targeted precision, responsive design, in-depth analytics, and advanced features, Odoo Email Marketing is your go-to solution for optimizing email marketing efforts.

Features 

• Simply Beautiful Emails

1. Drag-and-Drop Design: Create with Ease

Leverage Odoo’s extensive library of drag-and-drop building blocks to craft detailed emails effortlessly. These blocks offer a variety of options, allowing you to enhance the engagement of every message without the need for intricate design skills.

1. Professional-Grade Themes: Stunning Templates

Jumpstart your email journey by selecting a pre-made email theme template from Odoo’s collection. Customize these professionally designed themes to align with your unique business needs, ensuring visually appealing and impactful communications.

1. Preview Text: Stand Out in Inboxes

Enhance your email’s visibility by adding a brief, catchy preview sentence displayed next to the subject. This feature not only increases open rates but also engages recipients from the moment they see your email in their inbox.

1. Personalize Templates: Save and Reuse

Efficiency meets personalization as you save any email creation as a template. This allows you to reuse templates with a single click, streamlining your email marketing workflow and ensuring consistency across campaigns.

1. Action Buttons: Drive Engagement

Easily incorporate call-to-action buttons within the body of your emails. These buttons serve as effective prompts for audience click-through, leading to valuable conversions and enhancing the overall impact of your campaigns.

1. Configure Email Aliases: Consolidate Engagement

Consolidate all email engagement by configuring custom ‘Send From’ and ‘Reply To’ email addresses. This customization ensures a unified and professional communication experience with your audience.

1. Schedule Mailings: Time Your Campaigns

Effortlessly schedule all mailings with just a few clicks. This feature allows you to save time, plan ahead, and ensure every detail of your workflow is adequately prepared for optimal campaign delivery.

• Masterful Campaign Management

1. Total Target Audience Control: Fine-Tune Your Reach

Detailed recipient filter functionality empowers users to leverage the integrated data in Odoo for precise audience segmentation. Whether creating mailings for leads, event attendees, or subscribers, save custom marketing filters for future reuse, allowing endless creative possibilities for audience refinement.

1. Import/Export Contacts: Seamless Transition

Effortlessly transition to Odoo by importing contact email addresses into mailing lists with a simple copy-paste command. For more detailed information, use Odoo’s import template. The flexibility extends to exporting contacts in bulk, ensuring a smooth data transition process.

1. A/B Test: Optimize Email Effectiveness

Conduct A/B tests by sending various versions of a mailing to a configurable percentage of recipients. Gauge the success of each version to optimize your email campaigns and enhance overall effectiveness.

1. Custom Mailing Lists: Organize with Precision

Organize your subscriber database efficiently by assigning them to custom mailing lists. This feature allows for a structured approach to managing and categorizing your audience for targeted and personalized communications.

1. Spam Control: Empower Recipients

Respect recipients’ preferences with the opt-in/opt-out functionality, giving them control over their mailing list preferences. Allow recipients to blacklist themselves during the unsubscribing process, ensuring a respectful and compliant communication approach.

1. Track Opportunities and Convert Leads: Seamless Integration with CRM

Swiftly track opportunities generated from email campaigns and seamlessly convert them into leads using Odoo’s fully-integrated CRM application. This streamlined process enhances efficiency and ensures a cohesive approach to lead management.

1. Multi-Channel Campaigns: All-in-One Integration

Execute comprehensive campaigns by sending Emails, SMS, Social Posts, and/or Push Notifications seamlessly within a single campaign using Odoo’s award-winning app integration. This multi-channel approach maximizes your reach and engagement across diverse communication channels.

• Dependable Deliveries

1. Enhanced Responsiveness

Experience fully responsive emails tailored to fit any screen size seamlessly. Whether viewed on desktops, laptops, tablets, or mobile devices, your messages will always look optimized and visually appealing.

1. Tailored Mail Servers

Choose a dedicated outgoing mail server with Odoo’s customizable options. This feature allows you to manage all mass mailings efficiently, ensuring a streamlined and reliable delivery process.

1. Real-time Monitoring for Undelivered Emails

Stay informed about the status of your sent messages with real-time tracking of the last 24 hours’ worth of emails. Receive notifications promptly to understand when and why undelivered messages may have failed, enabling you to address issues promptly and maintain effective communication.

• In-Depth Insights

1. Efficient Email Archiving

Ensure that no email gets lost by archiving campaigns in the reliable Odoo database. This feature allows you to easily retrieve and access past emails whenever needed.

1. Comprehensive Link Tracking

Odoo automatically monitors all URLs included in your email messages, providing a centralized Link Tracker dashboard that organizes and presents related data in an easily understandable format.

1. Key Performance Indicators (KPIs)

Access real-time statistics covering various aspects of email performance, including leads generated, orders created, revenue generated, delivery rates, open rates, click rates, bounce rates, and more. Stay informed with comprehensive insights into the effectiveness of your email campaigns.

1. Revenue Measurement and CRM Integration

Analyze opportunities generated by your campaigns and assess key metrics such as conversion rates, expected revenue, and generated revenue. The seamless integration with Odoo CRM enhances your ability to track and measure the financial impact of your email marketing efforts.

1. Insert Analytics into Spreadsheets

Effortlessly incorporate detailed reporting and analytics into custom spreadsheets. This functionality allows you to compile and organize valuable data, providing a consolidated view for better analysis and decision-making.

Odoo SMS Marketing: Transforming Communication

• Instant and Direct Delivery

With Odoo SMS Marketing, your campaigns reach your contacts’ pockets instantly, ensuring swift and direct communication. SMS campaigns offer a faster and more reliable mode of reaching your audience compared to emails.

• Exceptional Open Rates

SMS campaigns boast an impressive open rate of 98%, surpassing the average open rate of emails at 20%. This high open rate ensures that your messages are not only delivered promptly but are also more likely to be read by recipients.

• Scheduled Campaigns for Convenience

Effortlessly prepare and schedule SMS campaigns for future delivery. Odoo takes care of the sending process, allowing you to plan campaigns in advance without the need to be constantly connected. This automation enhances convenience and efficiency in your marketing efforts.

• Optimized Technical Details

Odoo handles technical aspects, such as link shortening to limit SMS size. Additionally, integrated link trackers monitor click rates, providing valuable insights into campaign performance and measuring revenues generated.

• Segmentation for Targeted Messaging

Easily target specific audiences based on various criteria, including past orders, abandoned carts, list subscriptions, event attendance, and manually selected contacts. Segmentation ensures that your messages are relevant and resonate with the intended recipients.

• Direct SMS from Contact List

Experience a high open rate not only for marketing campaigns but also for crucial communications. Use Odoo Contacts to select contacts from your list and send them an SMS instantly. This feature is particularly useful for urgent and widespread communication within your organization.

Features 

• Campaign Management

1. Customizable Dashboard for Data Insights

Monitor and manage your SMS mailings efficiently with Odoo’s customizable dashboard, offering diverse views packed with valuable data to keep you informed.

1. Scheduled SMS Delivery

Effortlessly schedule text messages for specific dates and times, and let Odoo ensure their timely delivery. This feature allows for precise timing of your SMS campaigns to maximize impact.

1. Import/Export Contacts with Ease

Seamlessly transition from previous platforms by importing external contacts from CSV or Excel documents directly into Odoo SMS Marketing. Additionally, export contact lists effortlessly with just a single click.

1. Organized Mailing Lists

Enhance campaign efficiency by organizing subscribers into designated mailing lists. This feature streamlines future campaigns, making them more targeted and easier to execute.

1. Duplicate Message Prevention

Odoo SMS Marketing automatically detects and eliminates duplicate text messages, ensuring that each message is sent only to the appropriate recipient, preventing redundancy.

1. Simple Campaign Tests for Accuracy

Before reaching a broader audience, send sample campaigns to yourself or selected numbers to verify accuracy and avoid errors. This testing phase allows you to refine your message for optimal impact.

1. A/B Testing for Message Optimization

Explore different versions of the same message by conducting A/B testing on a subset of recipients. This approach helps identify the most effective message before launching the full campaign.

1. Opt-Out Links for Recipient Control

Include an ‘Opt-Out’ link in your SMS campaigns, allowing recipients to unsubscribe from a mailing list with a single click. This feature respects recipient preferences and ensures compliance with opt-out requests.

1. Blacklist Capability for Recipient Freedom

Empower recipients to unsubscribe themselves from all future messages by providing a blacklist option. This feature respects user choices and contributes to a positive user experience.

• SMS Functionality

1. Affordable Odoo Credits

Efficiently manage your budget with Odoo Credits, offering affordable in-app purchases for sending SMS communications. This feature provides financial control and ensures cost-effectiveness in your messaging campaigns.

1. Send Texts Directly from Contact Forms

Streamline communication by sending SMS directly from the Odoo Contacts app. This convenient feature allows users to send messages promptly from the contact form, enhancing the efficiency of your communication workflow.

1. Character/SMS Counter for Precision

Maintain control over your messaging content with Odoo’s character/SMS counter. Positioned below the SMS content, this counter keeps users informed about the character count and the total number of text messages required for a specific message, ensuring accuracy and efficiency.

1. Customizable Recipient Filter for Targeted Outreach

Tailor your campaigns with Odoo’s customizable recipient filter, enabling you to target specific audiences based on size, demographics, or other criteria. This feature enhances the precision of your outreach efforts, ensuring that your messages reach the right recipients.

1. Favorite Filter for Reusable Campaign Settings

After creating a recipient filter, users can save it as a ‘Favorite Filter’ for future use. This time-saving feature allows for the quick reuse of filters, streamlining the campaign creation process and ensuring consistency in targeting.

• Valuable Analytics

Link Tracker for Comprehensive Analysis

1. Comprehensive URL Analysis

Gain valuable insights into your SMS campaigns by utilizing the Link Tracker feature. Keep track of all URLs included in your text messages sent through Odoo SMS Marketing, allowing for detailed analysis and optimization of your messaging strategy.

1. Real-time KPI Monitoring

Stay informed about SMS performance with real-time Key Performance Indicators (KPIs). Monitor metrics such as click rate, delivery rate, bounce rate, and more, enabling you to assess the effectiveness of your campaigns and make informed decisions.

1. Versatile Metric Display Options

Dive deeper into campaign reporting with a variety of metric view options. Explore SMS metrics through graphs, lists, and charts, providing a comprehensive overview of campaign performance and facilitating in-depth analysis.

1. Revenue Measurement and Analysis

Track revenue generated from SMS campaigns with ease using Odoo CRM integration. Follow opportunities generated from SMS campaigns, analyze conversion rates, and assess expected versus actual revenue, empowering you to optimize your messaging strategy for maximum return on investment.

Odoo Events 

Odoo Events redefines event management, providing a comprehensive platform for seamless organization, promotion, and ticket sales. Elevate your events with user-friendly dashboards, efficient scheduling, and powerful analytics.

• Comprehensive Event Management

Experience seamless organization, promotion, and sales with Odoo Events, a versatile platform that caters to both on-site and online events. From user-friendly dashboards to automated websites, Odoo Events streamlines every aspect of event planning and execution.

• Customizable Event Experience

Tailor your events to resonate with your audience’s preferences and needs. Whether it’s a small workshop or a large conference, Odoo Events provides the tools to manage events of any scale, ensuring a memorable experience for attendees.

• Efficient Calendar Organization

Simplify event scheduling and speaker management with Odoo’s intuitive calendar and speaker coordination features. From presenter proposal forms to validation processes, organizing event content has never been easier.

• Seamless Ticket Sales

Streamline ticket sales and registration processes with Odoo Events’ automated registration and payment system. Offer various ticket tiers, manage guest lists, and boost attendance with hassle-free online ticketing options.

• Sponsorship Management Made Easy

Attract sponsors and promote partnerships effortlessly with Odoo Events. From showcasing sponsors on event pages to selling sponsorship packages online, manage sponsorships with ease and enhance event visibility.

• Insightful Analytics Integration

Gain valuable insights into event performance with Odoo’s integration with Google Analytics. Track event metrics, monitor online interactions, and optimize marketing strategies for increased success.

• Enhanced SEO Integration

Maximize event visibility and attract more attendees with Odoo’s built-in SEO tools. Utilize keyword suggestions and strategic content structuring to boost event promotion and reach a wider audience effortlessly.

Features

• Design

1. Drag & Drop Editor

Craft visually appealing event pages effortlessly using our drag and drop editor. Choose from premade building blocks to structure landing pages, agendas, speaker bios, calls-to-action, images, links, and more with just a few clicks.

1. Building Blocks System

Enhance your event content by seamlessly adding text and graphics directly within the editable content of your building blocks.

1. Themes

Select from Odoo’s impressive themes to give your event a polished look. Customize the layout according to your preferences without starting from scratch.

1. Edit Menu

Create a multi-page menu for advanced events, offering a structured and organized experience for your attendees.

• Organize

1. Talk Proposal Management

Enable visitors to submit talk proposals and speaker nominations through your event websites. Streamline the validation process for each proposed talk.

1. Tracks Management

Efficiently handle every stage, from issuing the call for speakers to managing submissions, content, and speakers, ensuring a well-organized event.

1. Back-end to Front-end Integration

Seamlessly translate speaker information into visually appealing biographies and descriptions for talks and presentations.

1. Attendees Management

Effectively manage classes, resources, and attendee groups, with customizable questions at subscriptions. Analyze attendee profiles, set min/max capacities, and customize entrance badges.

1. Mobile Registration

Utilize your smartphone to access the list of attendees or scan badges using your phone’s camera for efficient registration on the go.

1. Event Organization

Effectively manage calendars, multiple locations, and organizers for a smooth and well-coordinated event.

1. Event Budget

Administer resource allocation and automate purchases to stay within budget.

1. Event Collaterals Management

Ensure accurate attendee lists and print badges for seamless event collaterals management.

1. Follow-up

Automate follow-up emails, satisfaction surveys, and reviews for comprehensive post-event engagement.

1. Scan Badges

Efficiently scan badges to confirm attendance and streamline event check-ins.

1. Usability

Utilize the Gantt view for easy task scheduling, providing a visual representation of time frames for better event planning.

• Promote & sell

1. Events

Effortlessly design your event pages by dragging and dropping building blocks. Share comprehensive speaker and agenda information with attendees and prospects.

1. Email Marketing

Schedule automated communications such as save-the-date, enrollment confirmation, reminders, and post-event thank-you messages.

1. Social Media Integration

Enhance your event’s online presence by setting a Twitter hashtag for each event.

1. SEO Integration

Improve your event’s visibility with keyword suggestions based on Google’s most searched terms.

1. Google Analytics Integration

Track various event-related metrics, including visits, shopping carts, and call-to-actions, providing valuable insights.

1. SMS

Utilize SMS text messages as an additional communication channel, with customizable templates and scheduled message triggers.

1. Link Tracker Integration

Enhance your campaign tracking with link tracking, adding a tracking code to assess the return on investment (ROI) for each link.

1. Sell Tickets Online

Enable convenient online registration and ticket sales with the multi-ticketing feature. Streamline the subscription process for multiple attendees.

1. Online or Offline Sales

Provide flexibility for attendees to pay online via credit card or through invoices based on your configuration.

1. Manage Sales & Increase Revenues

Configure automated invoicing, cancellation policies, member-specific prices, and sale conditions like early bird discounts for your events.

1. Dashboards & Reporting

Access real-time information and data through comprehensive dashboards, offering insights into your event’s performance.

Odoo Marketing Automation

Streamline your marketing efforts with Odoo Marketing Automation. Automate workflows, design engaging email campaigns, and nurture leads efficiently to boost your business’s growth.

• Create Automatic & Targeted Marketing Campaigns

Automate your workflows and scale your business by segmenting your prospects’ database and delivering personalized messages at the right time. Set up advanced marketing workflows to efficiently nurture prospects through your sales funnel 24/7.

• Craft Sophisticated End-to-End Customer Journeys

Easily customize workflows with a visual interface, creating multi-stage campaigns and diverse paths. Add actions and set time triggers directly within your workflow.

• Design Engaging Email Campaigns in Minutes

Take control of your email content and layout using an intuitive drag-and-drop interface. Utilize predefined building blocks for paragraphs, calls-to-action, and images without any coding.

• Automate More Than Just Emails

Trigger various actions to streamline workflows, from moving leads through the sales funnel to assigning prospects to the sales team and updating records. Use if/then actions to perform specific tasks based on email interactions.

• Efficient Lead Management System

Enable an integrated approach to lead generation, nurturing, and conversion into customers.

1. Lead Generation

Generate leads through Odoo Website, Odoo Email Marketing, and Odoo Events.

1. Lead Qualification

Score leads within Odoo CRM based on demographic and behavioral criteria, assigning hot leads to your sales teams.

1. Lead Nurturing

Segment low-quality leads based on goals and interests, and guide them through relevant lead nurturing campaigns.

Features

• Campaign management

1. Effortless Segmentation

Easily segment your database using a user-friendly widget, combining demographic and behavioral attributes. Contacts meeting the criteria will be enrolled in the campaign automatically.

1. Comprehensive Analytics

Track your campaign’s performance with key indicators like open rate, bounce rate, clicks, and deliverability, providing valuable insights into its effectiveness.

1. Test Mode

Before launching your campaign, run a test on a sample contact to observe the sequence of events and ensure everything functions as expected.

1. Advanced Workflows

Craft and tailor workflows effortlessly using a visual interface, guiding contacts through different paths based on actions such as email opens, clicks, or replies.

1. Visitor Tracking

Effectively manage UTMs to trace visitors from their initial website visit to eventual sales orders or invoices.

• Triggers

1. Time-based Conditions

Define delays between various actions in your workflow, allowing for precise timing and sequencing.

1. Engaging Email Interactions

Utilize pre-designed building blocks to construct your emails, whether starting from scratch or leveraging our selection of 10 themes.

1. Expression Builder

Leverage the Domain widget to apply filters on any field, recursively extending across linked elements.

• Automation

1. Mailing Automation

Streamline your workflow with automated email dispatches at designated times.

1. Python Code Execution

Craft custom server actions by implementing Python code.

1. Data Update Automation

Automate contextual actions like updating records to keep your data current.

1. SMS Automation

Enhance personal interaction by automating the sending of SMS messages.

Odoo Surveys: Unlocking Insights

Gain valuable insights through engaging surveys, whether for customer satisfaction, employee evaluations, marketing endeavors, or feedback forms.

• Effortless Survey Creation

Design, share, and analyze seamlessly in three intuitive steps. Manage appraisals, satisfaction surveys, marketing campaigns, and feedback forms, all in one platform.

• Design and Test with Ease

Create visually appealing survey forms effortlessly. Enhance questions with background images for clarity and engagement.

• Efficient Data Sharing

Utilize Odoo’s built-in sharing system to rapidly distribute surveys. Communicate survey details with ease in just a few clicks.

• Real-time Analysis

No manual synchronization required. Odoo automatically handles survey results, offering real-time charts for quick and efficient analysis.

• Live Sessions

Conduct live surveys where hosts manage the pace, and participants witness real-time question results and rankings.

• Immediate Utilization of Results

Leverage survey results to refine strategies and enhance overall business performance.

• User-Friendly Interface

From design to analysis, Odoo Surveys ensure a simple and intuitive experience. Gather information efficiently and focus on qualitative and quantitative analysis without wasting time on cumbersome processes.

Features 

• Design

1. Custom Images for Vibrant Surveys:

Elevate your surveys by uploading custom images, providing vivid backgrounds or enhancing the illustration of specific questions and answers.

1. Unlimited Surveys and Forms:

Enjoy the flexibility of adding as many questions as needed. Benefit from the ‘no question limit’ feature to gather extensive or concise information.

1. Dynamic Live Sessions:

Hosts control the tempo of real-time surveys, engaging audiences collectively. Participants witness immediate results after each question.

1. Efficient Database Synchronization:

All survey data seamlessly integrates into Odoo’s fully integrated database, ensuring smooth information flow.

1. Data Security and Accessibility:

Survey results are automatically saved, preventing data loss, and allowing direct access to the database from the survey tool for easy sharing and analysis.

1. Merged Database Functionality:

Automate database import, export, and matching processes for streamlined operations.

1. Real-Time Analysis with Visuals:

Utilize the ‘See Results’ feature for instant access to real-time metrics, charts, and responses, providing valuable insights.

1. Action Helper for Quick Start:

The Action Helper, appearing in the absence of surveys, allows users to load template surveys for immediate testing.

1. Conditional Display Rules Propagation:

When copying a survey, its conditional display rules are automatically carried over to the copy, ensuring consistency.

1. Image Zoom Capability:

Zoom in on images within surveys to enhance clarity and detail.

1. Improved Kanban View:

Enhancements in the Kanban view design offer a better overview, simplifying navigation through survey results.

1. Live Sessions End Messages:

Clear end messages are now displayed upon completion of Live Sessions, enhancing participant experience.

1. Optimized Question Layout:

The question layout adheres to rules, maintaining a neat and organized form for participants.

1. User Input Promenade:

Effortlessly review participants’ results and collaborate effectively with them.

Conclusion 

Odoo Marketing presents a comprehensive suite of tools, from automation and segmentation to surveys, revolutionizing how businesses engage with their audience. With intuitive features, seamless integration, and real-time analytics, Odoo empowers businesses to craft effective campaigns, optimize workflows, and glean valuable insights for informed decision-making. Elevate your marketing strategy with Odoo, fostering efficiency, personalization, and impactful customer interactions.

[/fusion_text][fusion_accordion type=”” boxed_mode=”” border_size=”1″ border_color=”” background_color=”” hover_color=”” divider_line=”” title_font_size=”” icon_size=”” icon_color=”” icon_boxed_mode=”” icon_box_color=”” icon_alignment=”” toggle_hover_accent_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_toggle title=”What is Odoo Marketing Automation?” open=”no”]

Odoo Marketing Automation is a feature-rich tool that enables businesses to automate marketing workflows, segment their audience, and create targeted campaigns for enhanced engagement and lead nurturing.

[/fusion_toggle][fusion_toggle title=”How does Odoo Surveys contribute to marketing strategies?” open=”no”]

Odoo Surveys allows businesses to gather valuable insights through satisfaction surveys, feedback forms, and more. This data aids in refining marketing strategies, improving customer satisfaction, and making informed decisions.

[/fusion_toggle][fusion_toggle title=”Can Odoo Marketing integrate with other Odoo modules?” open=”no”]

Yes, Odoo Marketing seamlessly integrates with various Odoo modules, including CRM, Events, and Inventory. This integration ensures a unified platform for managing leads, campaigns, and customer interactions. 

[/fusion_toggle][fusion_toggle title=”What advantages does Odoo’s Drag & Drop editor offer in marketing campaigns?” open=”no”]

The Drag & Drop editor in Odoo simplifies the creation of engaging marketing content by allowing users to structure event pages, emails, and other elements effortlessly, streamlining the campaign design process.

[/fusion_toggle][fusion_toggle title=”How does Odoo ensure real-time analytics for marketing campaigns?” open=”no”]

Odoo provides advanced reporting and analytics tools, offering real-time insights into various key performance indicators (KPIs) such as open rates, bounce rates, and click-through rates. This enables marketers to assess campaign effectiveness promptly.

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